The experiences of the Covid-19 lockdown have laid bare the importance of a responsive website and online strategy to drive your business forward. Behaviour has changed and companies are responding to a new world order; making the necessary changes to stay ahead of the competition, starting with their most important selling tool, their website. If you have any doubts that you are not optimising your online presence, please get in touch. Let’s at least have a conversation and share ideas together.

Polygon Marketing has a proven pedigree in web design and build, working with businesses of all sizes, from exciting new firms to large multinationals. We understand the importance of your website and the part it plays to determine your authority in a marketplace and how your business is perceived by others. Your brand values and future sales will be influenced by the look, feel, content and visitor experience as well as the intuitive performance of your website. For some companies, our work ends with web design, build and hosting, others want us to write copy and manage and maintain their sites, including the delivery of regular news stories. As PR specialists, content marketing and brand development are our forte, clients trust us to keep their sites fresh, relevant, interesting and to reinforce brand values for existing customers whilst generating quality leads from new potential clients.

From stunning website design to SEO and analysis

We offer a flexible and responsive approach to any task. As a small team you’ll have a day to day contact who will get to know your business intimately and ensure that the actions we take are completely synchronised with your marketing goals. We provide monthly analytics reporting to demonstrate performance over time and a regular analysis of key word rankings on Google and website performance in general.  Working together we’ll optimise the performance of your site, addressing any SEO and link issues whilst staying abreast of any technical developments and Search Engine Optimisation protocol changes that might have an impact on the future performance of your website.

For start-up firms, we’ll often undertake a logo development and strap lines first, then provide a brand toolkit before embarking upon the design and build of their website. We are as comfortable building sites based around an “off-the-shelf” template as we are with a bespoke build. We’ll tailor the site to your needs and your budget. We’ll make sure that it includes a simple to use content management system to make updates and maintenance easy along with latest SEO capabilities to help optimise its performance. We’ll never over-complicate but we will always make sure that your website is scalable to allow for your business to grow and evolve.

Never compromise website security

One area that is set in stone is the attention we give to ensuring your site is secure and carries the highest possible security rating. This may not mean much to you if you have not experienced a site compromised by virus or hacking. We’ve seen the cost and heartache that results, which is is why we treat security with such importance. We’ll keep the vulnerable aspects of the build, such as plugins, to an absolute minimum and only use a cloud host provider with a 5-star security-proven platform. That reduces your risk and helps us all sleep at night.

Superfast response times for web updates

A European distribution prospect asked us recently how quickly we could upload news and technical data sheets and make changes to specific pages. Our response was, “usually within a couple of hours but certainly within 24.” They laughed (thankfully it was a relieved laugh!) and then told us that they currently wait an average of 14 days and that their IT people had them “by the balls”. We’ve been hosting and managing every aspect of their website ever since!