Polygon-Our Timeline - The History of Polygon Marketing based in Cheltenham

2023

Multisol undertakes major rebrand of its Irlam plant, design and coordination by Polygon.

2023

Polygon enables Certas Energy to achieve an unprecedented fourth consecutive FT Awards success.

2023

Polygon’s MD, Martin Allerton, celebrates a landmark anniversary – an incredible 35 years working in partnership with the Gulf brand, successfully marketing the company through its various iterations, from its early motorsport aspirations and Gulf branded McLaren F1 ‘supercars’, through to its unique position today as a successful, award-winning global brand, Gulf Retail – Martin Allerton may be right when he says, “I wouldn’t be surprised if my blood runs blue and orange”.

2022

It’s a hat-trick as Polygon nets an unprecedented third consecutive year accolade for its client, GULF, at the prestigious 2022 Forecourt Trader Awards!

2022

Complex company messages are communicated with clarity and style – Polygon ensures the EQUITEQ business compendium and portfolio reaches its global audience

2022

Polygon delights its client as well as the crowds at Chillventa 2022 with the exciting launch of a whole new look for the company – rebranding KRAHN Specialty Fluids

2022

Polygon fully supports Ukraine’s humanitarian relief efforts following Putin’s hostile occupation – donations and sponsorship initiatives to help bring some respite to those affected are gratefully received by the people of Ukraine

2021

Gulf Retail picks up the ‘Oil Company Initiative of the Year Award 2021’ at the Forecourt Trader Awards, the Oscars of the Petrol Retailing Industry. Since 2008 it has won the prestigious award four times; all entries coordinated and submitted by Polygon.

2021

Polygon successfully designs and develops a digital presence for PMSI International, the leading European strategy consulting firm specialising in Education; including a brand-new website, built to incorporate the company’s future growth.

2021

Polygon appointed by PCB Partners, the global mergers and acquisitions advisory firm, to design and develop a template for its annual Mergers & Acquisitions report.

2021

Certas-Gulf-Hero

Post pandemic, Polygon is appointed by Certas Energy to undertake its PR services for Gulf Retail

2020

Despite the worldwide impact of the Covid-19 pandemic, Polygon continues to operate without interruption, working tirelessly on behalf of existing clients to minimise their expenditure/outgoings during the lockdown periods, whilst also securing new business domestically and internationally.

2020

Polygon MD Martin Allerton is interviewed on his role in the mid-1990s Gulf McLaren GTR race programme ahead of the launch of ‘McLaren F1 GTR – The Definitive History’, which chronicles one of the greatest sports cars of modern times and the part Polygon Marketing played in its exciting and highly successful journey.

2020

Start-up new homes builder, St Clement Homes commissions Polygon to design and develop a fully tailored brand toolkit including bespoke logo designs, typefaces, letterheads and signage for various applications to be used across a range of marketing and promotional collateral.

2020

Polygon is appointed as media buyer for the Doncaster-based new homes builder, Albemarle Homes.

2020

Polygon introduces dedicated annual SEO audits for its clients as part of a comprehensive web site support package. Pemco Additives sees an almost 100% visibility boost in organic keywords and over 80% year-on-year traffic increase.

2020

Polygon provides rebranding services for Tekat and Medical Log Point, alongside the successful design, development and launch of new websites for both businesses as they further enhance their off and online profiles.

2019

Polygon Marketing celebrates 25 years in business.

2019

Polygon MD Martin Allerton travels to Stockholm, Sweden to secure a new agreement with the AmphoChem Group to provide ongoing digital marketing support for its businesses including Temper Technology and Pemco Additives AB.

2019

Multisol becomes the principal sponsor of the United Kingdom Lubricants Association (UKLA) Annual Dinner, which brings together hundreds of the industry’s most influential individuals.

2019

Polygon continues to support its clients to enhance their online stature by developing new websites for Multisol, AmphoChem and Pemco. Each website results in an upturn in search engine optimisation, traffic and enquiries.

2019

Certas Energy is once again named as a finalist in the Forecourt Trader of the Year Oil Company Initiative award. Its entry is coordinated and submitted by Polygon.

2019

Through its ongoing partnership with Marketing for Growth, Polygon successfully designs and develops a revamped digital presence for SBR Consulting, including a brand new website with the facility to incorporate the company’s future growth.

2018

Polygon secures its first client based in China, serving as a media buyer and designer partner for Wuxi South Petroleum Additive Company.

2018

With Polygon support, Gulf Retail launches ‘Go with Gulf’, a topical newsletter to strengthen its communication with the UK’s forecourt retailers.

2018

Polygon secures high profile sponsorships on behalf of QuickFit Safety Belts, one of Europe’s oldest and most respected seat belt companies.

2018

Polygon works to transform the Layer Marney Cup, the historic fuel annual consumption trial, into an annual motoring fixture.

2018

Client websites hosted with Polygon are recognised for their low Cyber Exposure risk at industry seminar conducted by HSBC Bank.

2018

Polygon is appointed International Media Consultant to The Portugal Rugby Youth Festival, the largest youth Rugby Festival in Europe. Over 90 teams from across the world arrive to compete over the weekend of 7th/8th April.

2018

Supported by Polygon, Gulf Retail achieves its highest ever number of finalists at the Forecourt Trader of the Year Awards, the Oscars of petrol retailing.

2018

2018 marks the 15 year anniversary of Blue & Orange: The History of Gulf in Motorsport, published by Polygon.

2017

Polygon launches its brand new website…..

2017

Polygon continues its working relationship with Equiteq, the global strategic advisory and M&A transaction firm, designing and developing its annual Mergers & Acquisitions and Buyers Research reports.

2017

Suresite, a retail industry leader in card services and risk management, appoints Polygon to provide PR and Marketing support as the business looks to increase its profile and expand its offering into new sectors.

2017

Polygon is again commissioned by Certas Energy to provide copywriting services and supporting PR, targeting trade and regional media, across its two key industry awards events – The Forecourt Trader of the Year Awards and SuperStation.

2017

Polygon is invited to attend and provide PR support to the unique and historic Layer Marney Cup motoring as organisers look forward to future expansion of the Petrol Consumption Trial, originally conceived in 1914.

2017

Polygon partners with ‘The Art of Motoring’ art exhibition, a Royal Automobile Club event at Mall Galleries that celebrates motoring past, present and future and an integral part of London Motor Week.

2017

Polygon is at the heart of a 12-month design, development and planning process as Certas Energy launches a new range of heritage-inspired staff uniforms across its 500-strong Gulf forecourt network in the UK.

2016

Polygon is appointed to develop CKF Systems’ annual marketing, digital and communications strategy as the Robotics and Automation Company strengthens its global foothold.

2016

Supported by Polygon, Ravensthorpe Service Station, Dewsbury is named Best Bakery Retailer at the Asian Trader Awards.

2016

Polygon again provides PR support to Certas Energy’s dedicated forecourt standards competition, SuperStation.

2016

Polygon coordinates Gulf’s sponsorship of the 2016 Forecourt Trader of the Year Awards.

2016

Polygon hosts a client event at the Royal Automobile Club’s ‘Art of Motoring’ Exhibition as part of the internationally renowned London Motor Week.

2016

Polygon completes work on a brand new website for Integris Solutions, one of the UK’s foremost deployment services companies.

2016

Equiteq again selects Polygon to design, develop and produce its annual Mergers & Acquisitions. and ‘Buyers Research’ reports.

2015

Polygon provides promotional support to the Gulf brand as it launches a series of UK wide forecourt promotions.

2016

Polygon is appointed to undertake marketing support for Petrico; Work includes a refreshed brand identity and website rebuild.

2015

Polygon’s involvement with the documentary movie, ‘Steve McQueen, The Man and Le Mans’ culminates with an invitation to the Cannes Film Festival for the World Premiere

2015

In association with the British Racing Drivers’ Club and Cancer Research UK, Polygon hosts an exclusive screening of ‘Steve McQueen: The Man and Le Mans’ at the Soho Hotel, London.

2015

Polygon provides PR and promotional support to Multisol as it announces a major new agreement with Neste.

2015

Polygon attends the premiere of ‘Steve McQueen, The Man and Le Mans’. The invitation recognises the support provided in the making of the documentary movie.

2015

Polygon is appointed media buyer to Rude Wines, one of the UK’s leading independent online wine retailers.

2015

Polygon secures the principal sponsorship position for Certas Energy at the Forecourt Trader of the Year Awards, the Oscars of Petrol Retailing.

2015

Polygon supports Carless and ETS Racing Fuels as they exhibit at Autosport International, the UK’s premier pre-season motorsport event.

2014

Current and former employees gather to celebrate the company’s 20^th anniversary in the centre of Cheltenham Spa.

2014

MD Martin Allerton comperes a high profile Q&A session with Indian Cricket Legend, MS Dhoni at Edgbaston.

2014

Polygon is appointed by Equiteq, the leading M&A advisor for consulting firm owners, to produce a pitch presentation promoting its global business credentials.

2014

Multisol, the world class chemical distributor, confirms Polygon as its marketing specialist.

2013

MD Martin Allerton reaches a personal landmark of 25 years of working with the Gulf brand.

2013

Certas Energy wins Oil Company Initiative of the Year at the Forecourt Trader Awards; its entry is coordinated and submitted by Polygon.

2013

Swale Community and Voluntary Services asks Polygon to revitalise its website and brand identity as it celebrates 40 years of community support.

2013

Polygon supports NHS blood and organs emergency deliveries charity, Severn Freewheelers to build awareness and revenues, including match sponsorship at Cheltenham Town FC.

2012

Polygon supports GB Oils in the launch of its inaugural SuperStation competition, publicising the event and providing speech, script and voiceover content for its exciting climax at The Belfry.

2012

Polygon designs a new brand identity and brochure for British Powerboat Racing Club (BPRC) ahead of the Cowes Classic Offshore Race.

2012

Polygon assists the Gulf-branded Auld Brig Service Station, Alloa as it wins in two categories at the prestigious Forecourt Trader of the Year Awards.

2012

Polygon is assigned to undertake media planning and buying on behalf of Stewart Milne Timber Systems.

2012

Polygon is appointed to provide PR support to Gulf Aviation, the UK’s fastest growing aviation brand. The role includes promotional support for Kemble Airport’s Best of British show.

2011

Recognising years of experience and expertise in the sport, the 2011 Ocean Grand Prix World Championship appoints Polygon as its international press officer.

2011

Polygon is appointed to develop marketing and communications on behalf of CKF Systems Limited, a leading supplier of automated handling, robotic solutions and conveyor systems to the manufacturing industry.

2011

Following its successful media buying campaigns throughout Scotland, Polygon is appointed by Stewart Milne Homes to lead the promotion of its north-west England developments.

2010

The Turin-based organisation, Fiat Powertrain Technologies turns to Polygon to provide PR support for its international powerboat racing programme.

2010

The BBC requests Polygon’s support as it celebrates Le Mans, starring Steve McqQueen with a VIP Gala Dinner at Top Gear Live. Polygon secures use of an original Gulf Porsche 917.

2010

Polygon secures the largest TV audience for a race event in the 107 year history of UK powerboating at the historic Cowes-Torquay-Cowes.

2010

The governing body of world powerboating, UIM, appoints Polygon to its marketing and communications team.

2009

Polygon coordinates design and build of Gulf’s ‘retro petrol station’ for the Goodwood Revival. The station, seen by over 100,000 people, receives universal acclaim.

2009

Polygon is contracted by the BPRC (British Powerboat Racing Club) to provide television coverage of the Cowes Torquay Cowes race.

2008

Gulf Retail wins the prestigious ‘Oil Company Initiative of the Year’ gong at the Forecourt Trader Awards; its submission is coordinated by Polygon.

2008

Polygon is approached by the international gaming organisation, Wettpunkt.com, to manage its motorsport PR programme.

2008

Sunseeker Sales Group appoints Polygon to provide marketing and PR support to its world championship race programme.

2007

Polygon is appointed as PR consultant to Get Connected, the UK’s second largest independent mobile phone retailers.

2007

Polygon is appointed media buying agency to Stewart Milne Homes.

2006

Polygon coordinates a worldwide promotional and PR campaign for each round of the Powerboat P1 Championship. Publicity and crowds exceed all previous years.

2006

Polygon receives a commission by Porsche Chief Engineer, Norbert Singer to produce his autobiography. 24:16 was launched at the 24 hours of Le Mans, fully supported by Porsche and the ACO.

2005

Polygon is appointed to coordinate all aspects of the Powerboat P1 World Championships PR and Promotional activity.

2004

Polygon publishes Blue & Orange, the history of Gulf Oil in Motorsport to worldwide acclaim. The first edition copies sell out in just three months.

2004

Powerboat P1 World Championship commissions Polygon to design, manage and update its all-encompassing international website.

2003

Charterhouse Estate Agents appoints Polygon to undertake its corporate rebrand.

2003

Polygon MD, Martin Allerton starts work on a coffee table-style book that will capture the complete racing history of Gulf Oil. It’s working title is ‘Blue & Orange’.

2002

Polygon is contacted to EuroBoss to promote its 8-race European racing series.

2002

Polygon undertakes corporate rebranding of International logistics experts, Allways Forward.

2001

Polygon is appointed to provide all PR and Promotional support for the 5-event European Le Mans Series, coordinating live TV feeds and web coverage to the USA and Europe.

2001

Gulf Oil International commissions Polygon to manage its Stefan Johannson Audi R8 racing programme.

2000

Mitsubishi contracts Polygon to provide promotional support across South Wales to increase awareness for its Network Q Rally involvement.

2000

Davies Lavery Solicitors commission Polygon for its design services.

1999

Polygon is appointed by Glostal Monarch to plan and manage a series of five golf events across the UK for its clients and prospects.

1999

Polygon appointed media buying agency to Bovis Homes, South West Division.

1998

Polygon is appointed by Bovis Homes to coordinate PR activity in the South West of England.

1997

Polygon works with Ford, Siat, Mitsubishi, Toyota and Motorsport News to drive crowds to Cheltenham Racecourse for the opening stage of the Network Q Rally.

1997

Gulf McLaren wins Class at 1997 24 Hours of Le Mans.

1997

‘The Spirit of Motorsport’, a one month photographic exhibition of iconic images in motorsport is launched at the Cheltenham Art Gallery to coincide with the arrival of the World Rally Championship.