Services

• Brand Development
• Creative Design
• Digital Content Marketing
• SEO
• Website Design & Build
• Website Hosting Management

Challenges

AmphoChem is a market leading distributor of chemical products, blends and formulations, working alongside world class suppliers and manufacturers to deliver the very best and most flexible solutions for its customers.

When Polygon was approached by the Gothenburg business, its online presence and customer-facing image did not reflect the company’s status or its position as a market leader. Polygon was tasked with raising AmphoChem’s global profile, rejuvenating its brand and creating an industry-leading website that would reflect its business values and reach new targeted audiences.

 

Solutions

Polygon initially delivered a full business rebrand, comprising a refreshed logo and tagline, complete with dedicated brand guidelines. In tandem was the development and build of a new website to reflect the company’s professionalism, industry status and brand values. It incorporated innovative and original creative design and copywriting and featured cutting-edge, user-friendly functionality in keeping with current trends, working seamlessly to accommodate visitors on smartphones and tablets.

Improved search engine optimisation (SEO) ensures ongoing visibility online, with new and updated pages providing visitors with a full insight into AmphoChem’s products, services and added value initiatives.

Polygon continues to update website copy and news posts in line with best practice SEO and industry trends, as well as promoting, in the form of downloads and news, new product formulations, supplier agreements and other positive news from within AmphoChem.

The website is maintained via Polygon’s dedicated ultra-secure, cloud-based server platform website hosting package. This ongoing support also includes a dedicated technical service and content development as part of ongoing organic search engine optimisation best practices.

 

Results

Since relaunching in October 2019, the AmphoChem website has seen an average increase in visits of 67% and an overall 19% growth in traffic year-on-year, culminating in significant business growth. The presentation of AmphoChem, through its website, of an industry leader operating to the highest standards of professionalism and responsibility, has also assisted the business to attract several new world class suppliers, adding a number of high added-value products to its growing portfolio.

“Proactive and professional, Polygon has shown us the value of its brand and marketing capabilities as we raise the profile of our business across the Nordic and Baltic countries. We trust them to deliver and their ongoing commitment to our business is in evidence every day.”

Chatarina Schneider, CEO, AmphoChem AB