Case Studies

Cameron Homes

Navigating a diverse media landscape to produce wide-ranging, carefully planned and professionally managed media campaigns for this Central England-based new homes builder, reaching specific audiences across the UK.

Services

  • Advertising Campaigns
  • Media Buying
  • Media Planning

Challenges

Using years of experience with new homes developers to convey a marketing message;

  • To the right audience
  • At the right time
  • To the right location
  • At the right weight
  • At the right cost

 

Cameron_Homes-Lawnswood

Results

Since its appointment, Polygon has been supporting Cameron Homes to achieve ambitious growth plans whilst also navigating the unchartered waters of the Covid-19 pandemic with ultra competitive prices and added value, ensuring that its client emerges relatively unscathed from lockdown and the unprecedented changes to our way of life. Market knowledge, a wealth of experience and hard graft have proved invaluable and Cameron emerges from the crisis in good shape to continue to drive new business through tactical advertising campaigns and numerous development launches.

Cameron Homes’ success has been built on creating outstanding developments in desirable locations. An innovative mix of media channels to promote these developments and drive qualified enquiries includes dedicated property portals, social media, traditional press, online video, radio and DM, each carefully researched and planned for maximum impact and minimum wastage.