The recent launch of ‘McLaren F1 GTR – The Definitive History’, puts the spotlight back on one of the greatest sports cars of modern times and the part Polygon Marketing played in its exciting and highly successful journey. Written by Mark Cole and published by Porter Press, this sumptuous two-volume history, complete with stunning imagery, chronicles 25 years since the car’s famous debut victory in the 1995 Le Mans 24 Hours.

The book documents the design and development of the F1 GTR by genius designer Gordon Murray, the racing histories of each of the 28 cars that were built and the main protagonists including owners and drivers.

“It is superbly crafted and lives up to its title as the definitive history,” says Polygon’s Managing Director, Martin Allerton. “Back in the mid 90’s I knew I was involved in something very special but the full impact of our role in the history of the McLaren F1 GTR was only brought into context when the book was published. At the time my colleagues and I were working so hard, day and night, to maximise the benefits of the racing programme for our client, Gulf Oil, that there was very little time to sit back and reflect.”

Images of Gulf-branded McLaren’s in action and winning races across the globe dominate the 775 colour photographs. The role played by Martin and Cheltenham-based Gulf Oil (Great Britain) Ltd are also well documented.

“The three-year race programme was an outstanding success for Gulf in terms of brand development and return on investment,” continues Martin. “The global media interest and racing prowess of the Gulf McLaren GTR’s also helped to establish Polygon Marketing’s credentials. Reading the book has brought back plenty of happy memories of the people, the places and the achievements. I feel very proud of our long relationship with the Gulf brand and the books recognition of the role we played in the illustrious history of the McLaren F1 GTR. ”