Polygon rebrands KRAHN Specialty Fluids at successful Chillventa 2022 launch
Achieving successful outcomes for our much-valued clients is always at the forefront of Polygon’s marketing activities.
Every brief we undertake, whether it’s designing a corporate brochure and materials, devising and implementing a global advertising campaign, providing editorial content, PR or digital support or a company rebrand or logo design, Polygon’s objective is to deliver a solution that adds value to your brand, increasing your visibility, company profile and profitability.
Having recently designed a brand-new logo and web site for the newly launched KRAHN Specialty Fluids, Polygon was tasked with designing an exhibition booth and brochure for the company’s first public event, Chillventa 2022. Taking place in Nuremberg, Germany, the global exhibition is widely respected as the ‘must attend’ no. 1 expo for the refrigeration, AC, ventilation ad heat pump technology sector. It attracts more than 30,000 industry experts and professionals, with over 840 exhibitors showcasing their products and services in the halls. No pressure there then!
Polygon rose to the challenge, relishing the opportunity to create something special that would not only stand out among the hundreds of other booths, but that would have great audience appeal and impact. Strong brand visibility was critical if KRAHN’s new logo and identity was to outshine the hundreds of other companies also showcasing their products and services.
KRAHN’s stakeholders are delighted with the rebrand and judging by the response from the Chillventa 2022 audience, the new identity and launch contributed to a highly successful show for KRAHN Specialty Fluids.
Martin Allerton, Polygon’s Managing Director commented: “Designing KRAHN’s new brand name and logo has been a rewarding project and the launch at Chillventa 2022 was an important first step. Creating the right brand identity and messaging is critical to the success of any business and we’re delighted the design has been so well received.”