Polygon was at the heart of a 12 month design, development and planning phase as Gulf Retail launched its new heritage-inspired forecourt staff uniform range in the summer of 2017.

The range, devised and sourced by Polygon in conjunction with the dedicated motorsport clothing line, Grand Prix Originals, whose global relationship with the Gulf brand also extends over two decades, was approved at board level ahead of manufacture.

Polygon also took the helm to coordinate the product launch, with a ‘Best of British’ inspired photoshoot at Mall Galleries in London attended by industry media.

The final collection, comprising Shirts, Jackets, Gillets, Jumpers and Caps is both stylish and contemporary, not something usually associated with staff clothing. Feedback from staff was exceptional ahead of the nationwide roll-out to Gulf Dealers.

“We believe it is the best uniform range in the industry in terms of style and quality. It’s another step towards improving the visual presentation of a forecourt and also positively differentiating Gulf from its competitors.”
Gerry Welsh, Retail Marketing Manager, Certas Energy